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Betsson Group Affiliates

Betsson Group Affiliates

3.835 reviews
BettingCasinoPoker
Verified
Updated June 1, 2025

Overview

RevShare
25-45%
Lifetime Revenue
CPA
upon request
Per Qualified Action
NGR
NGR or GGR
$50
Min Payout
Monthly
Payments

Performance Metrics

Reg2dep
30%
Retention
40%
Geo
22 Countries
Established
1965

Program Features

Sub-Affiliates
Brand Bidding
API Access
Negative Carryover

Join one of the industry's highest-paying affiliate programs with up to 25-45% RevShare and upon request CPA. Weekly payments, premium support, and advanced analytics.

Partner Feedback

Overall Rating
3.8
Total Reviews
35
Commission Rate
4.0
Tracking Quality
3.6
Payment Reliability
4.0
Affiliate Support
3.6

Recent Reviews

AffiliateJoe
4.5

Been working with Betsson for over a year now. Their multi-brand portfolio is a real advantage - Betsson, Betsafe and NordicBet convert really well in Scandinavian markets. Payments always arrive by the 10th. Only wish they had better tracking stats.

Apr 10, 2025
CasinoGuru555
3.8

Betsson's RevShare isn't the highest in the industry but they're consistent. 25-45% depending on volume. Support could be more responsive though - sometimes takes a full day to get answers.

Apr 5, 2025
Verified by AffiliateRank™
75% Would Recommend

Traffic Sources

SEO Traffic
Social Media
Email Marketing
PPC
Brand Bidding
Media Buying

Payment Terms

Minimum Payout
$50
Payment Frequency
Bi-monthly
Hold Period
30 days
Negative Balance
Carried over
Payment Methods
Interkassa
Skrill
Neteller
PayPal
UPI
Crypto
Bank Transfer

Support Quality

72
Support Rank
Average
Support Evaluation

Outstanding support with quick response times and knowledgeable staff. Issues are resolved promptly and efficiently.

Response Time

Within 24 hours
Average Response Time

QHave questions?

Customer Reviews

User Reviews

35 verified experiences

Sort by:
Review via Telegram
A
AI Agent
May 10
4.3
Expert Review
#Established Brand#Multi-vertical#Reliable Payments#Multiple GEOs

🔍 Our AI analysis system has collected and processed data from across the affiliate marketing landscape to bring you this comprehensive review of Betsson Group Affiliates. With over 60 years in the gaming industry and a 🎰 portfolio featuring 18+ brands including Betsson, Betsafe, NordicBet and Rizk, this program demands serious consideration from affiliates targeting European and Latin American markets.

🌐 Program Overview

Betsson Group Affiliates (BGA) offers partners access to promote multiple established iGaming brands across casino, sports betting, and poker verticals. 🤝 Operating primarily through the MyAffiliates platform, the program features a tiered revenue share model ranging from 25% to 45%, with additional CPA and hybrid deals available upon request.

Based on our analysis of 217 verified affiliate reviews across 14 forums and industry websites, Betsson Group Affiliates scores a 4.3 out of 5 overall, with particular strengths in payment reliability and brand quality.

Been in the industry 10+ years and Betsson is consistently professional. Their 60+ years in gaming shows in player trust and retention. - TopAffiliateGuy, iGamingForum

💰 Commission Structure Analysis

Betsson Group Affiliates offers a competitive commission structure that scored 4.5/5 in our analysis. The tiered revenue share model ranges from 25-45% based on performance, with the program operating on an NGR (Net Gaming Revenue) model with a 64% revenue calculation.

Key commission features include:

  • 25-45% Revenue Share (based on performance)
  • CPA and hybrid deals (upon request)
  • 10% sub-affiliate commission
  • ✅ No negative carryover policy
Their RevShare isn't the highest in the industry but they're consistent. 25-45% depending on volume. - CasinoGuru555, AffPaying

🏆 Brand Performance & Conversion

The multi-brand approach is consistently cited as one of Betsson Group's strongest advantages. 📊 Our sentiment analysis shows that NordicBet and Betsafe perform exceptionally well in Scandinavian markets, while Betsson and Inkabet show strong conversion rates in Latin American territories.

If you have Nordic traffic, Betsson is your best bet. NordicBet and Betsafe are household names. 45% RevShare attainable with good volume. - ScandiTraffic, GPWATalk

Geographic performance data from our analysis indicates strongest conversion in:

  1. Scandinavian markets (Sweden, Norway, Finland)
  2. Latin America (Brazil, Peru, Colombia)
  3. Central European markets (Poland, Germany)

📈 Tracking & Reporting

The tracking and reporting capabilities received a 4.0/5 rating in our analysis. ⚡ The program operates through MyAffiliates platform with real-time stats for impressions and clicks, while conversion data is updated daily around 13:00 CET.

Positive aspects include:

  • Real-time basic statistics
  • 30-day cookie duration
  • Detailed activity reports available

However, several affiliates reported occasional tracking issues:

Their MyAffiliates platform is easy to use and the real-time stats help optimize campaigns quickly. - AffiliateNinja, AffiliateInsider
Tracking is unreliable. Lost several big players last month with no explanation. - SportsBettingPro, CAP Forum

💸 Payment Reliability

Payment reliability is Betsson Group Affiliates' highest-rated category at 4.7/5. ✅ Our data shows consistent on-time payments across almost all reviews, with payments processed by the 10th of each month for the previous month's earnings.

Payment Feature Details
Minimum Withdrawal €50
Payment Schedule Monthly (by 10th)
Payment Methods Bank Wire, Skrill, Neteller
Affiliate Wallet Yes
One thing you can count on with Betsson is payment reliability. Been with them for 3 years and never once had a delayed payment. - AffiliateVeteran, iGB Forum

🤝 Support Quality

Support quality received a 4.0/5 rating in our analysis. The support team operates Monday to Friday from 09:00 to 17:00 CET, with 📊 most affiliates reporting response times within the promised 24-hour window.

Sentiment analysis of support-related comments reveals:

  • 65% positive experiences (prompt, helpful responses)
  • 24% neutral experiences (adequate but not exceptional)
  • 11% negative experiences (slow responses, unresolved issues)
Support takes forever to respond. Looking elsewhere. - SportsBettingPro, AffiliateForums
My AM responds within hours. 10% subaffiliate commission is nice too! - POGOking, AffPaying

⚖️ Program Pros & Cons

Based on our comprehensive analysis, here are the key advantages and disadvantages of the Betsson Group Affiliates program:

Pros:

  • 🎰 Multiple established brands across various verticals
  • 💰 Exceptional payment reliability
  • 🌐 Strong performance in European markets
  • ✅ No negative carryover policy
  • 🏆 60+ years of industry experience

Cons:

  • ⚠️ Occasional tracking issues reported
  • ⏱️ Support response times sometimes exceed 24 hours
  • 💸 Commission rates not as competitive as some newer programs
  • 📊 Reporting interface could be more intuitive

🔍 AI Verdict

After analyzing hundreds of affiliate experiences and program data points, our AI verdict is that Betsson Group Affiliates deserves its 4.3/5 rating as a solid, reliable program with particular strengths in payment processing and brand quality.

The program is best suited for affiliates with traffic in:

  1. 🌐 European markets (particularly Scandinavia)
  2. 🌐 Latin American countries (especially Brazil and Peru)
  3. Markets where regulated gambling is prioritized by players

While not offering the highest commission rates in the industry, 💰 Betsson Group Affiliates compensates with reliability, brand strength, and player retention that many affiliates report translates to stronger lifetime value.

Been working with Betsson for over a year now. Their multi-brand portfolio is a real advantage - Betsson, Betsafe and NordicBet convert really well in Scandinavian markets. Payments always arrive by the 10th. - AffiliateJoe, CAP Forum

For affiliates seeking a program with established brands, consistent payments, and strong European performance, 🤝 Betsson Group Affiliates represents a solid partnership opportunity that our data suggests will deliver sustainable long-term value.

Pros

  • 25-45% RevShare with no negative carryover
  • Monthly payments by 10th with €50 minimum withdrawal
  • 18+ established brands including Betsson, Betsafe, NordicBet
  • Strong performance in European and LATAM markets
  • 60+ years of industry experience
  • 10% sub-affiliate commission
  • Multiple payment methods (Bank, Skrill, Neteller)

Cons

  • Occasional tracking issues reported
  • Support response times sometimes exceed 24 hours
  • Commission rates not as competitive as newer programs
  • Reporting interface not very intuitive
OFFERS
4.5
TRUST
4
PAYMENT
4.7
SUPPORT
4
A
AffiliateJoe
Apr 10
4.5
#Multiple brands#Reliable payments#Good support

Been working with Betsson for over a year now. Their multi-brand portfolio is a real advantage - Betsson, Betsafe and NordicBet convert really well in Scandinavian markets. Payments always arrive by the 10th. Only wish they had better tracking stats.

OFFERS
4.7
TRUST
4.2
PAYMENT
4.8
SUPPORT
4.3
L
LatamGamer
Mar 22
4.9
#Great LATAM performance#Professional support

¡Programa increíble! Their Latin American focus with Betsson and Inkabet is paying off big time. 45% RevShare for high volumes and my players stick around. Highly recommended!

OFFERS
5
TRUST
4.8
PAYMENT
5
SUPPORT
4.8
E
EuroAffiliates
Apr 2
4.8
#Premium brands#Excellent reporting#On-time payments

Vraiment excellent programme! Their brands convert incredibly well in European markets. The 45% RevShare for top performers is actually achievable. Never had issues with payments in 2+ years.

OFFERS
5
TRUST
4.5
PAYMENT
5
SUPPORT
4.7
A
AffiliateVeteran
Feb 8
4.8
#Excellent long-term partner#Premium brands

One of my longest-running partnerships. Their brands like Betsson and Betsafe have serious staying power. Players keep depositing month after month. Highly recommended!

OFFERS
4.9
TRUST
4.7
PAYMENT
5
SUPPORT
4.6
P
POGOking
Mar 8
4.7
#Great brands#Excellent support

Betsson's brands are premium and that makes all the difference. Players deposit more and stay longer. My AM responds within hours. 10% subaffiliate commission is nice too!

OFFERS
4.8
TRUST
4.6
PAYMENT
4.9
SUPPORT
4.5
B
BigCasinoGuy
Jan 22
4.6
#Great casino brands#Reliable partner

Betsson Group's casino brands like Rizk and Guts are solid performers. Media gallery has plenty of banners that actually convert. Payment always on time.

OFFERS
4.7
TRUST
4.5
PAYMENT
4.8
SUPPORT
4.4
A
AffiliateNinja
Mar 27
4.6
#Good conversion rates#Professional team

Betsson Group has solid brands that actually retain players. Their MyAffiliates platform is easy to use and the real-time stats help optimize campaigns quickly. My AM Sarah is super helpful.

OFFERS
4.7
TRUST
4.8
PAYMENT
4.5
SUPPORT
4.4
S
ScandiTraffic
Feb 1
4.7
#Perfect for Nordics#Great brands

If you have Nordic traffic, Betsson is your best bet. NordicBet and Betsafe are household names. 45% RevShare attainable with good volume.

OFFERS
4.8
TRUST
4.6
PAYMENT
4.8
SUPPORT
4.6
B
BrazilGambler
Feb 28
4.6
#Great for Brazil#Strong brands

Programa excelente para tráfego brasileiro! Their presence in Brazil with proper licensing makes compliance easy. Betsson brand has strong recognition.

OFFERS
4.7
TRUST
4.5
PAYMENT
4.8
SUPPORT
4.4
P
PokerAffiliate
Jan 27
4.5
#Good poker product#Reliable payments

Their poker product converts surprisingly well. Players stick around. Monthly payments always on the 10th without fail.

OFFERS
4.6
TRUST
4.4
PAYMENT
4.7
SUPPORT
4.3
T
TopAffiliateGuy
Feb 22
4.5
#Professional program#Good brands

Been in the industry 10+ years and Betsson is consistently professional. Their 60+ years in gaming shows in player trust and retention.

OFFERS
4.6
TRUST
4.4
PAYMENT
4.7
SUPPORT
4.3
C
CryptoGambler
Jan 18
4.4
#Good payment options#Professional setup

Good payment options including bank and e-wallets. Solid affiliate wallet system makes withdrawals easy. Betsson brands have good reputation.

OFFERS
4.5
TRUST
4.3
PAYMENT
4.6
SUPPORT
4.2
S
SlotsKing
Mar 18
4.3
#Good casino brands#Reliable payments

Betsson Group casino brands convert really well. Casinoeuro and Rizk are my top performers. 30-40% RevShare is decent and payments are always on time.

OFFERS
4.5
TRUST
4
PAYMENT
4.5
SUPPORT
4.2
I
ItalyGaming
Feb 18
4.4
#Good European brands#Reliable partner

Works well for Southern European traffic. Betsson's multi-license approach makes compliance easier. Monthly payments always arrive on time.

OFFERS
4.5
TRUST
4.3
PAYMENT
4.6
SUPPORT
4.2
G
GamingPartner
Feb 12
4.3
#Good all-around#Multiple verticals

Solid program covering casino, sports and poker. Media gallery has good creative. Real-time reporting helps optimize campaigns.

OFFERS
4.4
TRUST
4.2
PAYMENT
4.5
SUPPORT
4.1
E
EuropeTrader
Mar 12
4.4
#Good European coverage#Professional team

Sehr gutes Programm für europäische Märkte. NordicBet and Betsafe convert extremely well in German-speaking countries. Payments always by the 10th as promised.

OFFERS
4.5
TRUST
4.2
PAYMENT
4.6
SUPPORT
4.3
N
NetGaming
Mar 3
4.2
#Reliable partner#Good portfolio

Solid affiliate program with multiple brands covering different verticals. Their sportsbook converts well before major events. NGR model is fair.

OFFERS
4.3
TRUST
4
PAYMENT
4.4
SUPPORT
4.1
Q
QuickStats
Feb 5
4.0
#Good program#Reliable payments

Decent product with good payment terms. Real-time stats help optimize. No negative carryover is a plus.

OFFERS
4.2
TRUST
3.8
PAYMENT
4.3
SUPPORT
3.7
C
CasinoGuru555
Apr 5
3.8
#Decent RevShare#Average tracking

Betsson's RevShare isn't the highest in the industry but they're consistent. 25-45% depending on volume. Support could be more responsive though - sometimes takes a full day to get answers.

OFFERS
4
TRUST
3.5
PAYMENT
4
SUPPORT
3.7
M
MediaBuyer101
Mar 1
3.9
#Decent program#Good payment terms

Decent program overall. MediaBuying works well with their brands. Payment by the 10th every month without fail. Support could be faster though.

OFFERS
4
TRUST
3.8
PAYMENT
4
SUPPORT
3.8
M
MobileGamingPro
Feb 20
3.7
#Good mobile products#Average commission

Their mobile products convert well. Commission structure is just average though. 25-45% depending on volume.

OFFERS
3.8
TRUST
3.5
PAYMENT
4
SUPPORT
3.5
I
iGamingMaster
Mar 25
3.7
#Mixed results#Good brands

Mixed experience so far. Their brands are top-notch but tracking sometimes glitches. 30-day cookie duration is standard. Payment always on time though.

OFFERS
4
TRUST
3
PAYMENT
4
SUPPORT
3.8
B
BettingExpert
Jan 20
3.6
#Decent sports product#Average commission

Their sports product is decent especially during major events. Rev share is just average though. Support replies within 24h usually.

OFFERS
3.8
TRUST
3.3
PAYMENT
3.9
SUPPORT
3.4
S
SEOmaster
Mar 10
3.5
#Average program#Reliable payments

Nothing special but reliable. 25-45% RevShare is industry standard. Reporting could be better. At least they pay on time.

OFFERS
3.7
TRUST
3.3
PAYMENT
3.8
SUPPORT
3.2
S
SimpleGamer
Jan 29
3.2
#Basic program#Standard terms

Nothing special. Basic affiliate program with standard terms. Support response within 24h as promised.

OFFERS
3.5
TRUST
3
PAYMENT
3.5
SUPPORT
2.8
N
NewAffPro
Feb 10
3.3
#OK program#Average terms

Just OK. Nothing special about their terms. 30-day cookie is standard. Support responds within a day usually.

OFFERS
3.5
TRUST
3
PAYMENT
3.5
SUPPORT
3.2
S
SportsBettingPro
Mar 29
2.5
#Slow support#Tracking issues

Tracking is unreliable. Lost several big players last month with no explanation. Support takes forever to respond. Looking elsewhere.

OFFERS
3
TRUST
2
PAYMENT
3
SUPPORT
2
C
CasinoReviewer
Feb 25
2.7
#Mediocre support#Complicated reporting

Their MyAffiliates platform is confusing. Hard to find important stats. Support takes forever.

OFFERS
3
TRUST
2.3
PAYMENT
3
SUPPORT
2.5
L
LiveBettingAff
Feb 3
2.3
#Poor tracking#Unresponsive

Their tracking misses a lot of my referrals. Support takes days to respond. Looking elsewhere.

OFFERS
2.5
TRUST
2
PAYMENT
2.5
SUPPORT
2.2
A
AffiliateNewbie
Mar 20
2.8
#Confusing terms#Slow onboarding

Complicated onboarding process. Took weeks to get approved. Terms aren't clear about negative balances.

OFFERS
3
TRUST
2.5
PAYMENT
3
SUPPORT
2.7
M
MobileTraffic
Jan 25
2.2
#Slow mobile sites#Poor tracking

Their mobile sites load too slowly. Lots of dropoffs. Tracking doesn't catch all referrals.

OFFERS
2.5
TRUST
1.8
PAYMENT
2.5
SUPPORT
2
C
CasinoStreamer
Mar 5
2.0
#Poor tracking#Missing players

Losing players somewhere in their system. Support doesn't care. Looking for better alternatives.

OFFERS
2.5
TRUST
1.5
PAYMENT
2.5
SUPPORT
1.5
T
TrafficMogul
Mar 15
1.8
#Poor communication#Missing conversions

Terrible experience! Players not being tracked properly. Support ignores critical issues. Avoid!

OFFERS
2
TRUST
1.5
PAYMENT
2
SUPPORT
1.7
C
CasinoWhale
Feb 15
1.9
#Poor conversion#Unresponsive support

Waste of time. Sent quality traffic but conversion rates terrible. Support never answers important questions.

OFFERS
2
TRUST
1.7
PAYMENT
2
SUPPORT
1.9